Want to raise capital? You need a good idea and a great business plan.
Why do you need a business plan? Investors want to make sure that you have a solid plan for growing your business.
The next question is: How do you write a business plan that makes investors want to fund your company? You’re about to discover several expert tips for creating a professional business plan that raises money.
The first section is your executive summary. The purpose of the executive summary is to provide investors with a brief summary of your business opportunity, while making them want to learn more. Here’s a helpful tip for creating a compelling executive summary. Above all else, make sure to keep things simple. You can dive into the details later in the business plan, but it’s important that an investor can get the gist of your business opportunity after reading your executive summary.
The next section of your business plan is the company analysis. In this section, you educate investors about your business. What information should you provide? You want to give a brief background of your company, including the date of formation, legal structure, location, and stage of development.
The next section is your industry analysis. Your objective is to demonstrate that there is a real and growing market for your company’s products or services. Here’s how to accomplish that: You need to do market research and cite credible sources.
Customer analysis is the next key section of your business plan. Here’s where you show how your products and services satisfy your customers’ needs. In addition to demographic data, you also want to explain what drives your customers’ buying decisions.
The next section is your competitive analysis. In this section, you must accomplish two things: first, you need to highlight your competition; second, you need to demonstrate your company’s competitive advantages. Here’s some advice about this section. Be sure to include both direct and indirect competitors. (Direct competitors serve same target market with similar products; indirect competitors serve the same target market with different products).
The next section is the marketing plan. The marketing plan lays out the strategies and tactics you’ll use to acquire, satisfy, and retain customers. Give details about the four Ps of marketing: your product, promotion strategy, pricing, and place.
The next key part of your business plan is the operations plan. In the operations plan, you present a detailed action plan for achieving your company’s goals. Here’s how to think about the operations plan. Be aggressive but credible with your plans for growth. Investors want to see that you’re ambitious, but your milestones and timeline should be within reason.
The next key section of your business plan is the management team. The purpose of this section is to show investors why your team is the best team to capitalize on this business opportunity. Here’s a quick tip. Try to tailor your management team biographies as much as possible to your industry and your company’s goals and challenges.
The next critical section of your business plan is the financial plan. Your goal is to show how your company will generate profits for your investors. Here’s some advice on your financial plan. Be consistent with your pro-forma statements (or projected financial statements), so that these projections reflect the other sections of your business plan.
The last section of your business plan is your appendix. In this section, you should include any additional information (such as graphs or charts) that help to make your case.
In summary, remember that your business plan is a marketing document that helps to sell investors on the idea of investing in your business. You can greatly improve your chances of raising capital by following the advice in this.